Media Strategy Manager

Mango Media Pte. Ltd.

India

Mar 2020 – December 2020

  1. Boosted User Reach: Achieved a 15% increase in cross-platform user reach by developing targeted campaigns informed by audience segmentation, YouTube Analytics, and OTT platform insights from services like Netflix and Amazon Prime.

  2. Increased ROI: Enhanced campaign return on investment by 30% through strategic adjustments based on pre- and post-trailer performance analysis, using data from OTT platforms to refine messaging and deepen audience resonance.

  3. Strategic Storytelling and Collaboration: Partnered with movie actors, directors, and creative teams to create narratives aligned with film themes, leading to engaging, audience-specific campaigns.

  4. Leadership and Campaign Management: Led a team of 10 throughout the campaign lifecycle, coordinating with content, creative, and analytics teams to deliver cohesive, multi-platform user experiences.

  5. Trend Analysis and Audience Insights: Leveraged Google Analytics, YouTube Analytics, and data from Netflix and Amazon Prime to assess audience behaviors and adjust strategies for improved engagement and retention.

  6. Performance Optimization: Tracked campaign performance in real-time, integrating feedback from OTT and trailer analytics to ensure alignment with audience preferences and maximize reach across platforms.

Senior Strategy and Product Management Consultant

Quiqup Deliveries LLC

Dubai, United Arab Emirates

Dec 2020 – June 2022

  1. Strategic Growth Initiatives: Developed 15+ competitive strategies and positioning recommendations, engaging in customer and stakeholder discussions to relay actionable feedback. Proposed tiered pricing and logistical improvements, contributing to $1.5M in growth and $70K in annual cost savings.

  2. Data-Driven Market Insights: Analyzed sales data to pinpoint peak times, high-value customers, and dense areas, devising targeted strategies that improved operational efficiency by 45% in one year.

  3. High-Impact Client Management: Led a portfolio of 100+ clients, including major brands like Gucci and McDonald's, enhancing operational efficiencies and profitability through strategic negotiations and agile product updates.

  4. Upselling and Cross-Selling: Strategically upsold and cross-sold products and services to existing clients, identifying 10 revenue growth opportunities and driving a 35% increase in average client spend. These initiatives helped deepen client relationships while boosting overall account performance.

  5. Financial and Economic Analysis: Conducted financial modeling and cost-benefit analysis to assess strategic decisions, developing pricing tier models that attracted 30% more clients during high season.

  6. User-Centric Product Development: Leveraged agile methodologies to translate user feedback into feature requests, driving a 15% increase in feature adoption. Built Tableau and SQL dashboards to monitor KPIs, saving $75K in development costs and reducing manual reporting hours by 16%.

  7. Client and Stakeholder Engagement: Performed over 100 client interviews to refine strategies based on user insights, aligning product updates with customer needs and driving continuous improvement.

  8. Cross-Departmental Leadership: Aligned 8 departments (finance, operations, customer support, etc.) with strategic goals, leading to a 40% boost in conversion rates and enhanced customer satisfaction.

Product Strategy Consultant

Workiva(NYSE:WK)

June 2023 – June 2024

  1. Strategic Dashboard Development: Created and optimized KPI dashboards using QuickSight, SQL, and Excel for compliance, user engagement, and product performance tracking across 10+ products, improving decision-making efficiency by 20%.

  2. User-Centric Product Launches: Spearheaded 8 key product launches for the Capital Markets and SEC team with a user-focused approach, resulting in 8% increased engagement and 12% improvement in customer retention, contributing to revenue growth.

  3. Cross-Functional Collaboration: Partnered with legal, engineering, sales, and marketing teams to ensure product alignment with business goals, integrating 3 compliance-focused features that strengthened capital market offerings.

  4. Market Analysis and Competitive Positioning: Conducted extensive industry and competitor analyses using SWOT, PESTLE, and Porter’s Five Forces frameworks, leading to the proposal of competitive features and a 10% increase in market share. Amplified product usage by 8% through data-driven insights, achieving full compliance with SEC regulations and increasing adoption within the capital markets sector.

  5. Advanced Segmentation and Predictive Analysis: Employed customer segmentation techniques and machine learning (ML) models for market trend predictions, driving 8% higher conversion rates and enhanced customer satisfaction.

  6. Project Leadership and Revenue Impact: Led 15 projects involving cross-functional teams, directly contributing to a $1.5M revenue increase by leveraging data insights for effective market introductions and strategic positioning.

  7. Enhanced Sales Performance: Tracked market trends and customer experience via QuickSight and Salesforce dashboards, leading to a 200% increase in sales targets by identifying impactful strategies within the competitive landscape.

"We're far from tech-savvy, and Adri gave us valuable guidance on our shop's much-deserved digital makeover."

— Chef Randy